Most people look forward to warmer weather when they can wear their sandals and flip flops. However, hiding dry, cracked, unsightly feet becomes difficult after keeping them covered through the winter. Moisturizers relieve dry skin, but may not provide the best results for dry, cracked soles.
Epoch Sole Solutions was formulated to restore healthy looking skin on the feet by targeting the underlying cause of rough, dry, cracked soles. Formulated with the urea, papain, and the ethnobotanical ingredient crushed allspice berry, this is not just a moisturizer. Urea is not only able to provide rich hydration, but it helps exfoliate skin cells like those found on thick calluses on heels, toes and soles. Papain is a proteolytic enzyme from papaya, which breaks down proteins and can help loosen thick, rough patches of dead skin. The allspice berry was traditionally used by indigenous people in the rainforests of Central America, who applied it to their cracked, red skin on their feet to relieve these persistent symptoms.
A clinical evaluation of the efficacy of a urea and glycerin topical formulation’s impact on dry, cracked feet was conducted in 2005. All subjects showed remarkable improvements in their foot condition, particularly those with the most severe conditions.
As we age, the turnover rate of our skin cells slows. Dead skin cells that normally shed every 28 days hang on to the skin’s surface longer, leaving it feeling coarser due to uneven surface texture. This rough texture does not reflect light evenly, resulting in lack of skin radiance or brightness. This slowed cell turnover can exasperate the appearance of pores making them appear larger.
Many individuals turn to different skin treatments to help alleviate these skin aging concerns. One common skin treatment is microdermabrasion, which uses a tool to buff or sand away the stratum corneum (outer layers of the epidermis). This increases the smoothness of your skin, helps it look brighter and decreases the appearance of pores. This can also stimulate the skin’s natural cell renewal process, resulting in a younger appearance. Microdermabrasion is less invasive than many professional skin treatments, but some may experience mild swelling and redness that lasts from as little as a few hours to a couple of days.
Nu Skin’s Polishing Peel Skin Refinisher resurfaces and polishes skin to immediately deliver a fresh, glowing complexion. It features pumpkin enzymes to resurface, soften and polish the skin and bentonite clay to remove dull skin cells and toxins. In an internal consumer use study, Nu Skin Polishing Peel was found to provide benefits similar to those experienced by some microdermabrasion techniques.
During this study participants received a professional microdermabrasion treatment on one side of their face and used Nu Skin Polishing Peel on the other half of their face. The users and independent graders tactilely and visually evaluated their skin. Overall, the two were considered equivalent, with Nu Skin Polishing Peel rating higher for the skin being smoother and softer and microdermabrasion rating slightly higher for the skin feeling resurfaced.
Positive benefits reported from both treatments included “skin is glowing,” “looks smoother,” “pores seem smaller,” “looks resurfaced,” “tone and color are more even,” “looks healthier,” “looks less oily,” and “I look younger.”
Nu Skin Polishing Peel provides results equivalent to microdermabrasion with a convenient, quick, application just a couple times per week as part of your skin care regimen. It helps resurface and polish skin leaving a healthy, youthful looking complexion and radiates a healthy looking glow.
Have you ever walked in a store to buy sunscreen and been confused by the array of products and wondered if SPF 30 sunscreen is twice as effective as SPF 15. Technically speaking, if an individual normally burns in the presence of sunlight in ten minutes then multiply that by the product’s SPF level to estimate the time that can be spent in the sun before getting a sunburn. An SPF 30 blocks 97% of UVB rays, while an SPF 50 blocks 98%. There is no product or formulation that can block 100%.
Sunburns are only part of the problem, though. Sunburns result from UVB exposure, but photoaging results from UVA radiation, which is not taken into account with SPF ratings. Most people are equally concerned about the long-term effect (aging) as they are the short term (sunburns). Thus, a broad-spectrum product should be selected. According to the U.S. FDA, products must provide equivalent protection from UVA and UVB rays in order to be labeled as “broad spectrum.”
Nu Skin Sunright sunscreens have always met these criteria and now comes in two anti-aging formulations that provide broad-spectrum SPF 35 or 50. While these two products are formulated to be very different, both can be used on the face and body allowing the convenience of using just one sunscreen.
The two products differ in their SPF and sunscreen ingredients. Sunright 50 provides a higher protection from UV radiation that some of our consumers prefer. Other consumers may prefer a formula that uses physical, sometimes referred to as inorganic, sunscreen ingredients. For these individuals, Sunright 35 is formulated with titanium dioxide and zinc oxide.
Both Sunright formulas also offer anti-aging ingredient technologies. Photoaging happens in the presence of sunlight, and UV exposure initiates a cascade of events that result in free radicals and, ultimately, damage to the skin. Haematoccus pluvailis extract provides an antioxidant that can squelch free radicals before they cause damage to the skin. Another part of photoaging is caused by increases in skin temperature. Physalis angulate extract helps keep skin cooler in the presence of sunlight and helps calm and soothe the skin during and after UV exposure.
Always remember to apply your Sunright product early and be sure to use enough—the more the better according to dermatologists. Sunscreens should be initially applied 15 minutes prior to sun exposure. Sunright products are water resistant and should be reapplied after 80 minutes of swimming or perspiring, but reapplied immediately after towel drying. Even if you are not swimming, always reapply every two hours. As with all sunscreens, check with a doctor before using on children under six months.
The Nu Skin Personal Care portfolio contains over 100 different products. This can be overwhelming when trying to select personal products or provide product recommendations. So, when attempting to determine which products are right for you, it is important to first know your skin care goals, and then choose a regimen that best accomplishes those goals while fitting your lifestyle.
In order to assist you in making the best selection of skin care products, Nu Skin has created many convenient product systems. These have the advantage of combining several skin care products (cleansers, toners, treatments, moisturizers, etc.) that are formulated to work together to target specific concerns and help take the guesswork out of choosing the right combination of products. We recommend first identifying your skin’s needs and/or anti-aging targets, starting with your biggest skin care concern. After identifying what your primary goals are, select a core system that best matches your needs.
ageLOC Transformation is our premier anti-aging core system. It is formulated with the latest technologies to target the signs and sources of aging. This complete skin care system cleanses, purifies, renews, moisturizes, and reveals younger looking skin in eight ways—for a more youthful, healthier looking you now and in the future. Backed by clinical results and our exclusive anti-aging science, this is our most robust anti-aging system. ageLOC Transformation consists of a cleanser and toner, treatment product, day moisturizer with SPF, and night moisturizer.
Nu Skin 180 system primarily targets cell turnover. Formulated with hydroxy acids to provide chemical exfoliation, this anti-aging system helps smooth skin, increase radiance, and diminish the appearance of pores. The anhydrous (waterless) formulation of 180 Face Wash features active vitamin C to target lines and wrinkles, and discoloration. It also features 180 UV Defense Hydrator with a broad spectrum SPF 18 for protection against UV assault.
Tri-Phasic White promotes skin brightness. Based on Nu Skin’s understanding of the discoloration process, this product is ideal for those who are primarily concerned with uneven skin tone and areas of hyperpigmentation (i.e. sun spots). This product works great for those with darker skin tones who are more susceptible to these types of signs of aging.
Clear Action Acne Medicated System contains salicylic acid in each of its products—cleanser, toner, day and night treatment. Salicylic acid penetrates the pores and breaks up the plugs that can lead to break outs. This system also targets the appearance of remnant marks and scars left from past breakouts, while providing antioxidants that may have been depleted in the skin.
Nutricentials Systems were created to maximize skin health. Nutricential ingredients—topically applied nutrients from the best diets around the world—keep skin looking healthy and radiant. Available in normal to dry or combination to oily skin packages, Nutricentials is perfect for individuals with minimal anti-aging concerns, but who still want to boost the health of their skin. Nutricentials normal to dry skin package helps to keep the skin hydrated while boosting the skin’s moisture barrier. Nutricentials combination to oily skin package retains the needed skin hydration, reduces excess oil, and minimizes shine.
Know how to sell to your 3 types of buyers.
Every business (no matter the industry) is going to have to deal with the 3 types of buyers out there.
All other aspects aside, these 3 groups are defined by the “pain” that they receive when purchasing something. Neuroscientists have defined human spending patterns as a process of “spend ’til it hurts!”, so understanding these different levels of pain points is essential to increasing your sales.
According to the research, all customers are grouped into the following categories:
Fortunately, the secret boils down to utilizing well-written captions in your posts.
According to some remarkable neuroimaging studies, minimizing buying pain for “tightwads” (and everybody else) can be accomplished successfully by incorporating the following strategies.
1. Re-frame the value
If I told you that my product costs $500 a year, you’d definitely approach with a little hesitation, right?
Right. That’s because $500 isn’t peanuts.
What if I told you instead that my product costs $44 a month? Not bad right? If you got enough utility out of it for your business (or for yourself) every month, it would be a very worthy purchase.
The thing is, that’s the same as $500 a year!
If you’re offering something that has a recurring cost or that could be broken down into smaller increments, look into how you might be able to incorporate this into your pricing.
What about the example of AP-24 Whitening Toothpaste? Most retail it for $20. Why not say it's just $ .66 a day.
2. Reduce pain points through bundling
Neuroeconomics expert George Loewenstein has noted that all customers (but especially conservative spenders) prefer to avoid purchasing multiple accessories if there is an option to complete their purchase in one swoop.
He cites our willingness to upgrade from different car packages, but how difficult it is for the brain to justify each individual upgrade (“Yes, I will pay extra for the navigation… and leather seats… and…”, etc).
Lowenstein would assert that these individual purchases create individual pain points, whereas a bundled purchase creates only one pain point, even if the price is much higher.
3. Sweat the small stuff
Just how small of a change matters?
In what I’ve named the goofiest bump in a conversion rate that I’ve ever seen, research from Carnegie Mellon University University reveals to us that even a single word can affect conversions.
Researchers changed the description of an overnight shipping charge on a free DVD trial offer from “a $5 fee” to “a small $5 fee” and increased the response rate among tightwads by 20 percent!
Has the word “small” ever felt so big? With a single added word increasing conversions by that amount, I think it’s safe to say that the devil is definitely in the details.
The Takeaway: No matter what business you’re in, you will always have 3 types of customers. Know how to sell to tightwads, they make up a large base of your potential buyers and you can reduce their buying pain with the right choice of words.