Email marketing is one of the best ways to appeal to your audience and get them to visit your
website. From general design and layout to specific words and images, all your email pieces must work together to achieve success. Here are five things that every email needs to stand out in a crowded inbox.
1. A Good Header
The header is the very first thing someone will see when they open your email. Make a great first impression by including your logo and elements of your brand identity.
A good header adds credibility and legitimacy to your message. It will set your email apart from all of the other clutter and create a powerful visual statement.
An email header should feature all the right elements to capture attention once the email has been opened.
2. A Direct (and Specific) Message
Your email should do one thing: present a direct and specific message to the user.
Every image and word in the email should support this message. The language should be clear and readers should not have to guess why they are getting an email from you.
Keep the message simple, using as few words as possible. Think about what you want users to do and use your message to help them get there.
3. A Call to Action
No matter how great the rest of your email is, it needs to prompt users to take action. Are they clicking a link back to your website, watching a video or filling out a form?
Users don't spend a lot of time with branded emails so you have to design a call to action that is easy to see on the screen and demands to be clicked. Consider using an oversized button that tells users precisely what to do.
Think of it this way: Your call to action should be “an offer users can't refuse."
4. A Great Image
You don't have to be a superstar designer to create an effective email. All you really need is one good image. Don't clutter the message with too many visuals. Select an captivating picture and go with it.
Here's are elements of a stellar visual:
5. A Killer Subject Line
None of the previous points matter if users don't open your email, right? Crafting the perfect subject line is often the final step before clicking send, and it is likely the most important.
Subject lines have to be rather short (aim for 50 characters of less) to be fully seen and should pique the interest of users. Be wary of phrases that sound like spam and make sure to edit carefully. (Nothing will prevent opens like a typo in the subject line.)
Think of the subject line as an introduction to the audience. Here are several types to try:
I am well aware of the frustration I cause with that answer. Nearly every question I am asked gets that simple response. The problem is there is not enough information – I would first have to assume that the person asking is aware and communicating all relevant information, and second – I would have to assume that they are interpreting my answer as I intend. All those assumptions are radically optimistic in the very best circumstance. Network marketing is about communication, about relationships… we are so used to being sold simple answers – System 7 – not because they work but because they are palatable – they are easy to swallow and easy to sell. But the truth is that no plan survives implementation. Better yet – no successful plan survives implementation. Any fool can set their mind and close their eyes to new information. ruts and pigheaddedness are not new, and while I can appreciate the poetry of leveraging individual will against the tyranny of circumstance – there comes a time where one must decide between being right and being righteous.
It is easy to market a plan; 7 simple steps to… whatever. Creating solutions to the problems that we best understand, following best case scenarios to a solution we are selling. Circumstances change. Actions have consequences. progress is messy, and rarely linear. Our response to that fact is to not to sell a plan or a package, but a skillset. Sure we have a plan, multiple in fact – but we are not so arrogant as to assume that we have thought of everything. Our plan is to adapt. To learn and respond. To achieve our goal.
Because that is the rub – as well as the first step. Being honest, not only with the end result but with the means – with the costs you are willing to pay. How do you define success? Do you want the outcome or the credit? When you realize that there are more conditions to what you consider “victory” then you will be better able to plan. To get used to the idea of accepting less or to increase your willingness to pay. Either way – to approach the goal honestly. We must always be considerate about action and consequence. About correlation and causation. To walk the line, to work diligently to separate the two right up to the moment that it doesn’t matter.
Time marches on, relentless; and you can’t be neutral on a moving train. Plan, weigh options, act. It is as simple as you allow it to be. Time – energy – emotion – everything costs something. Be ruthless, be flexible – our real strength lies in our adaptability. Incremental change. The ability to use the tools that suit our needs, to adjust, to learn, to pursue our goals. to respond.
Remember your goal – it is your counterweight. It will point the way, separate the the useful from the useless. Protect what is important, eliminate what is unnecessary. There is no good news, There is no bad news – there are facts, there are feelings. Control what you can, work around what you can not. waste nothing.
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