One has to look back a bit in our own history to determine what the "perfect" network marketing product is to build a large downline.
The introduction of Nutriol had some of the characteristics of a perfect product. It certainly was enough to propel Nu Skin from $1 million in sales to $500 million in record time. Those that built their business during that time learned some very valuable lessons - myself included.
First, it had to be exclusive. If not the recruiting story would simply break down.
Second, it had to be ultra consumable. Customers would need to re-order it each and every month no matter what.
Third, perfect timing.
In retrospect it was clear there were other factors at work as well.
The price point needs to be low enough for most everyone to purchase. For us that is under $50. When a product is too expensive, especially in a challenging economic period, the pool of prospects and customers becomes very limited. For those that do purchase more expensive products there tends to be a lot of "stretching". Meaning that people will try to make it last longer than the recommended monthly use. This causes a breakdown of a major component of a successful product. It needs to be re-ordered each and every month on ADR to support consistent volumes.
The product should not require any training. This was an all important factor for Nu Skin's first historic momentum period with Nutriol. We did not need "home demo parties". We simply put the product in their hands and the rest was self explanatory. And it was on to the next person. You see time is of the essence when one is occupied with building a large downline.
The market for the product needs to be broad....demographically. There should be interest from all age groups.
What are some good examples of "perfect" Nu Skin products?
1. AP 24 Whitening Toothpaste
2. Glacial Marine Mud
3. Contour Lip Gloss
4. Nu Skin Shampoo
5. Non Surgical Facelift
6. Nu Colour
Monte Schumacher is a 30 year Direct Sales industry veteran. He leads one of the largest networks of independent sales reps in the world.
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