What do you think the next "wave" in Nu Skin is? Is it AgeLOC Youth?, AgeLOC ME? the Epoch or AgeLOC Essential Oils? It's none of those.
The next wave in Nu Skin is demographic and many of the leaders that have been around for a long time are completely missing it.
The shift is to a new group of Millennials those born between 1977–1994. Millennials grew up in an electronics-filled and increasingly online and socially-networked world.
They have the highest average number of Facebook friends, with an average of 250 friends vs. Generations X's 200 vs. Baby Boomer's 50.
55 percent have posted a selfie or more to social media sites versus 20 percent of Generation X.
There are about 76 million Millennials in the United States.
Some adaptations have come about from employers accommodating Millennials. The bring-your-own device trend (BYOD), for example, is at least in part a reaction to the Millennials’ near-addiction to mobile devices. Workplace satisfaction matters more to Millennials than monetary compensation and work-life balance is often considered essential. They are less likely than previous generations to put up with an unpleasant work environment and much more likely to use social networking to broadcast their concerns.
Millennials are generally comfortable with the idea of a public Internet life. Privacy, in the Millennial eye, is mostly a concern of functional settings limiting who sees their online shares. This comfort with social media means they are good at self-promotion and fostering connections through online media.
Two things are very important about this group as it relates to building a network marketing business. Most Millennials considering joining a company like Nu Skin will only do so if what they do is grounded in the understanding of what social impact will occur as a result of their success. And they also want to know how their high level of comfort in living their lives using technology and social media will be integrated.
When was the last time you saw a business presentation that focused on the social impact of success with a Nu Skin business? Or the part that leveraging technology and social media play in building a big downline?
The lack of awareness of these fundamental points means there will be many leaders that simply miss the next wave because their thinking is that doing things in the same way as they have for the last 5, 10 or 15 years will continue to produce similar results. One of the best examples of this are those groups that try to create business models and presentations that are the same for everyone and don't account for demographic shifts. Would you show the same business presentation to a Millennial as you would a 58 year old Baby Boomer? The needs and desires of those two groups could not be more different.
Nu Club and our global community are deepted rooted in the understanding that our industry is going through massive changes and we will be prepared to leverage those changes so that we catch the next wave.
Monte Schumacher is a 30 year Direct Sales industry veteran. He leads one of the largest networks of independent sales reps in the world.