Email marketing is one of the best ways to appeal to your audience and get them to visit your
website. From general design and layout to specific words and images, all your email pieces must work together to achieve success. Here are five things that every email needs to stand out in a crowded inbox.
1. A Good Header
The header is the very first thing someone will see when they open your email. Make a great first impression by including your logo and elements of your brand identity.
A good header adds credibility and legitimacy to your message. It will set your email apart from all of the other clutter and create a powerful visual statement.
An email header should feature all the right elements to capture attention once the email has been opened.
2. A Direct (and Specific) Message
Your email should do one thing: present a direct and specific message to the user.
Every image and word in the email should support this message. The language should be clear and readers should not have to guess why they are getting an email from you.
Keep the message simple, using as few words as possible. Think about what you want users to do and use your message to help them get there.
3. A Call to Action
No matter how great the rest of your email is, it needs to prompt users to take action. Are they clicking a link back to your website, watching a video or filling out a form?
Users don't spend a lot of time with branded emails so you have to design a call to action that is easy to see on the screen and demands to be clicked. Consider using an oversized button that tells users precisely what to do.
Think of it this way: Your call to action should be “an offer users can't refuse."
4. A Great Image
You don't have to be a superstar designer to create an effective email. All you really need is one good image. Don't clutter the message with too many visuals. Select an captivating picture and go with it.
Here's are elements of a stellar visual:
5. A Killer Subject Line
None of the previous points matter if users don't open your email, right? Crafting the perfect subject line is often the final step before clicking send, and it is likely the most important.
Subject lines have to be rather short (aim for 50 characters of less) to be fully seen and should pique the interest of users. Be wary of phrases that sound like spam and make sure to edit carefully. (Nothing will prevent opens like a typo in the subject line.)
Think of the subject line as an introduction to the audience. Here are several types to try:
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