Most people look forward to warmer weather when they can wear their sandals and flip flops. However, hiding dry, cracked, unsightly feet becomes difficult after keeping them covered through the winter. Moisturizers relieve dry skin, but may not provide the best results for dry, cracked soles.
Epoch Sole Solutions was formulated to restore healthy looking skin on the feet by targeting the underlying cause of rough, dry, cracked soles. Formulated with the urea, papain, and the ethnobotanical ingredient crushed allspice berry, this is not just a moisturizer. Urea is not only able to provide rich hydration, but it helps exfoliate skin cells like those found on thick calluses on heels, toes and soles. Papain is a proteolytic enzyme from papaya, which breaks down proteins and can help loosen thick, rough patches of dead skin. The allspice berry was traditionally used by indigenous people in the rainforests of Central America, who applied it to their cracked, red skin on their feet to relieve these persistent symptoms.
A clinical evaluation of the efficacy of a urea and glycerin topical formulation’s impact on dry, cracked feet was conducted in 2005. All subjects showed remarkable improvements in their foot condition, particularly those with the most severe conditions.
As we age, the turnover rate of our skin cells slows. Dead skin cells that normally shed every 28 days hang on to the skin’s surface longer, leaving it feeling coarser due to uneven surface texture. This rough texture does not reflect light evenly, resulting in lack of skin radiance or brightness. This slowed cell turnover can exasperate the appearance of pores making them appear larger.
Many individuals turn to different skin treatments to help alleviate these skin aging concerns. One common skin treatment is microdermabrasion, which uses a tool to buff or sand away the stratum corneum (outer layers of the epidermis). This increases the smoothness of your skin, helps it look brighter and decreases the appearance of pores. This can also stimulate the skin’s natural cell renewal process, resulting in a younger appearance. Microdermabrasion is less invasive than many professional skin treatments, but some may experience mild swelling and redness that lasts from as little as a few hours to a couple of days.
Nu Skin’s Polishing Peel Skin Refinisher resurfaces and polishes skin to immediately deliver a fresh, glowing complexion. It features pumpkin enzymes to resurface, soften and polish the skin and bentonite clay to remove dull skin cells and toxins. In an internal consumer use study, Nu Skin Polishing Peel was found to provide benefits similar to those experienced by some microdermabrasion techniques.
During this study participants received a professional microdermabrasion treatment on one side of their face and used Nu Skin Polishing Peel on the other half of their face. The users and independent graders tactilely and visually evaluated their skin. Overall, the two were considered equivalent, with Nu Skin Polishing Peel rating higher for the skin being smoother and softer and microdermabrasion rating slightly higher for the skin feeling resurfaced.
Positive benefits reported from both treatments included “skin is glowing,” “looks smoother,” “pores seem smaller,” “looks resurfaced,” “tone and color are more even,” “looks healthier,” “looks less oily,” and “I look younger.”
Nu Skin Polishing Peel provides results equivalent to microdermabrasion with a convenient, quick, application just a couple times per week as part of your skin care regimen. It helps resurface and polish skin leaving a healthy, youthful looking complexion and radiates a healthy looking glow.
Have you ever walked in a store to buy sunscreen and been confused by the array of products and wondered if SPF 30 sunscreen is twice as effective as SPF 15. Technically speaking, if an individual normally burns in the presence of sunlight in ten minutes then multiply that by the product’s SPF level to estimate the time that can be spent in the sun before getting a sunburn. An SPF 30 blocks 97% of UVB rays, while an SPF 50 blocks 98%. There is no product or formulation that can block 100%.
Sunburns are only part of the problem, though. Sunburns result from UVB exposure, but photoaging results from UVA radiation, which is not taken into account with SPF ratings. Most people are equally concerned about the long-term effect (aging) as they are the short term (sunburns). Thus, a broad-spectrum product should be selected. According to the U.S. FDA, products must provide equivalent protection from UVA and UVB rays in order to be labeled as “broad spectrum.”
Nu Skin Sunright sunscreens have always met these criteria and now comes in two anti-aging formulations that provide broad-spectrum SPF 35 or 50. While these two products are formulated to be very different, both can be used on the face and body allowing the convenience of using just one sunscreen.
The two products differ in their SPF and sunscreen ingredients. Sunright 50 provides a higher protection from UV radiation that some of our consumers prefer. Other consumers may prefer a formula that uses physical, sometimes referred to as inorganic, sunscreen ingredients. For these individuals, Sunright 35 is formulated with titanium dioxide and zinc oxide.
Both Sunright formulas also offer anti-aging ingredient technologies. Photoaging happens in the presence of sunlight, and UV exposure initiates a cascade of events that result in free radicals and, ultimately, damage to the skin. Haematoccus pluvailis extract provides an antioxidant that can squelch free radicals before they cause damage to the skin. Another part of photoaging is caused by increases in skin temperature. Physalis angulate extract helps keep skin cooler in the presence of sunlight and helps calm and soothe the skin during and after UV exposure.
Always remember to apply your Sunright product early and be sure to use enough—the more the better according to dermatologists. Sunscreens should be initially applied 15 minutes prior to sun exposure. Sunright products are water resistant and should be reapplied after 80 minutes of swimming or perspiring, but reapplied immediately after towel drying. Even if you are not swimming, always reapply every two hours. As with all sunscreens, check with a doctor before using on children under six months.
The Nu Skin Personal Care portfolio contains over 100 different products. This can be overwhelming when trying to select personal products or provide product recommendations. So, when attempting to determine which products are right for you, it is important to first know your skin care goals, and then choose a regimen that best accomplishes those goals while fitting your lifestyle.
In order to assist you in making the best selection of skin care products, Nu Skin has created many convenient product systems. These have the advantage of combining several skin care products (cleansers, toners, treatments, moisturizers, etc.) that are formulated to work together to target specific concerns and help take the guesswork out of choosing the right combination of products. We recommend first identifying your skin’s needs and/or anti-aging targets, starting with your biggest skin care concern. After identifying what your primary goals are, select a core system that best matches your needs.
ageLOC Transformation is our premier anti-aging core system. It is formulated with the latest technologies to target the signs and sources of aging. This complete skin care system cleanses, purifies, renews, moisturizes, and reveals younger looking skin in eight ways—for a more youthful, healthier looking you now and in the future. Backed by clinical results and our exclusive anti-aging science, this is our most robust anti-aging system. ageLOC Transformation consists of a cleanser and toner, treatment product, day moisturizer with SPF, and night moisturizer.
Nu Skin 180 system primarily targets cell turnover. Formulated with hydroxy acids to provide chemical exfoliation, this anti-aging system helps smooth skin, increase radiance, and diminish the appearance of pores. The anhydrous (waterless) formulation of 180 Face Wash features active vitamin C to target lines and wrinkles, and discoloration. It also features 180 UV Defense Hydrator with a broad spectrum SPF 18 for protection against UV assault.
Tri-Phasic White promotes skin brightness. Based on Nu Skin’s understanding of the discoloration process, this product is ideal for those who are primarily concerned with uneven skin tone and areas of hyperpigmentation (i.e. sun spots). This product works great for those with darker skin tones who are more susceptible to these types of signs of aging.
Clear Action Acne Medicated System contains salicylic acid in each of its products—cleanser, toner, day and night treatment. Salicylic acid penetrates the pores and breaks up the plugs that can lead to break outs. This system also targets the appearance of remnant marks and scars left from past breakouts, while providing antioxidants that may have been depleted in the skin.
Nutricentials Systems were created to maximize skin health. Nutricential ingredients—topically applied nutrients from the best diets around the world—keep skin looking healthy and radiant. Available in normal to dry or combination to oily skin packages, Nutricentials is perfect for individuals with minimal anti-aging concerns, but who still want to boost the health of their skin. Nutricentials normal to dry skin package helps to keep the skin hydrated while boosting the skin’s moisture barrier. Nutricentials combination to oily skin package retains the needed skin hydration, reduces excess oil, and minimizes shine.
Know how to sell to your 3 types of buyers.
Every business (no matter the industry) is going to have to deal with the 3 types of buyers out there.
All other aspects aside, these 3 groups are defined by the “pain” that they receive when purchasing something. Neuroscientists have defined human spending patterns as a process of “spend ’til it hurts!”, so understanding these different levels of pain points is essential to increasing your sales.
According to the research, all customers are grouped into the following categories:
Fortunately, the secret boils down to utilizing well-written captions in your posts.
According to some remarkable neuroimaging studies, minimizing buying pain for “tightwads” (and everybody else) can be accomplished successfully by incorporating the following strategies.
1. Re-frame the value
If I told you that my product costs $500 a year, you’d definitely approach with a little hesitation, right?
Right. That’s because $500 isn’t peanuts.
What if I told you instead that my product costs $44 a month? Not bad right? If you got enough utility out of it for your business (or for yourself) every month, it would be a very worthy purchase.
The thing is, that’s the same as $500 a year!
If you’re offering something that has a recurring cost or that could be broken down into smaller increments, look into how you might be able to incorporate this into your pricing.
What about the example of AP-24 Whitening Toothpaste? Most retail it for $20. Why not say it's just $ .66 a day.
2. Reduce pain points through bundling
Neuroeconomics expert George Loewenstein has noted that all customers (but especially conservative spenders) prefer to avoid purchasing multiple accessories if there is an option to complete their purchase in one swoop.
He cites our willingness to upgrade from different car packages, but how difficult it is for the brain to justify each individual upgrade (“Yes, I will pay extra for the navigation… and leather seats… and…”, etc).
Lowenstein would assert that these individual purchases create individual pain points, whereas a bundled purchase creates only one pain point, even if the price is much higher.
3. Sweat the small stuff
Just how small of a change matters?
In what I’ve named the goofiest bump in a conversion rate that I’ve ever seen, research from Carnegie Mellon University University reveals to us that even a single word can affect conversions.
Researchers changed the description of an overnight shipping charge on a free DVD trial offer from “a $5 fee” to “a small $5 fee” and increased the response rate among tightwads by 20 percent!
Has the word “small” ever felt so big? With a single added word increasing conversions by that amount, I think it’s safe to say that the devil is definitely in the details.
The Takeaway: No matter what business you’re in, you will always have 3 types of customers. Know how to sell to tightwads, they make up a large base of your potential buyers and you can reduce their buying pain with the right choice of words.
Picture the scene and put yourself in your customers shoes, isn’t it nice to feel special and even more if you’re classed as a VIP; who doesn’t!!
So, you get home and login to Facebook and notice you have just received a personal message with a link to join a closed VIP group (from the hostess of Helen’s party you attended last week, remember?) and what’s even more exciting is that no-one else is allowed access; it is strictly for a select few who that Consultant deems as her VIP customers, and you must have already placed an order with her to get access to the benefits of this group (past party hostesses & customers).
She doesn’t even invite everyone on her Facebook friends list to the group or fellow reps (now this must be a special group and worth joining!!).
TIP: Make sure you’re already creating a monthly newsletter for customers and Facebook fans, where can get your updated offers, product info and tips. But also, make sure that when you’ve been to hold a party, you have taken email addresses of all guests and added them to your email list, all customers you have should be getting updates and offers via monthly emails (checkout MAD MIMI I love it and it’s free – I’ve tried just about them all!) Then you can announce your VIP group, any previous customers should hit a link in that newsletter to then be added to your VIP group.
Some things you as the consultant can share in that group (the list can be endless)
• Company updates, give your VIP’s the news first
• Tutorials – not from your company, but anywhere to increase engagement like YouTube or other Facebook pages
• Monthly special offers
• Sneak Peek into new product launches
• Behind the scenes at events and company parties
• Facebook LIVE Q&A or live product demo’s – makeup tutorials, etc
• Private Facebook party (a monthly VIP event with big discounted products)
• Weekly deals
• Product of the week (at wholesale price)
• Incentives & Competition
• Free product sample giveaways
• Back office access to your working day
• Delivery photos
• Run a photo contest for VIP’s to take an image using their favourite product (ask permission to re-use on your page)
So if you haven’t already started one, get cracking!
Have you all noticed Facebook’s algorithm at the minute? How many notice that you don’t see many posts from Pages you follow and like? not many is there, unless it’s a sponsored post. How many of you see posts from groups? quite a few… Keep visible and create a VIP group!
At some point you should also consider launching a professional Facebook Fan Page, that would become your shop window and an insight into you and your personal life in the business. From Your Fan Page you would create and build new relationships but NOT post sale after sale after sale. From your Facebook Fan Page you would then move that new customer into your VIP Facebook Customer Group.
One of the biggest secrets to building a successful Nu Skin business is understanding that the Founders of Nu Skin created a compensation plan in which the first step was to maximize RETAIL profit of 30% or more. THEN add overrides on both personally sponsored and downline wholesale volume.
The compensation plan was NOT created to promote the wholesaling of products, skip over more than 30% profit margins and push people into an Executive position just so they can make money.
What some leaders fail to understand and according to Nu Skins financial statements is less than 8% of the entire global distributor base will become Executives. With the 30% retail profit set aside there is nothing to offer in the form of compensation to 92% of the distributor base that do not become an Executive.
Duplication models have been created with only Executives in mind. In my own market there are leaders still doing this with the upcoming launch of AgeLOC ME.
The AgeLOC product line was created with a very high "wholesale" price in mind because establishing a retail price became less important and was no longer promoted or included in some duplication models. Some leaders in essence removed almost a full 1/3 of the compensation plan. I've railed against it for almost 10 years knowing that it was far more important to focus on the other 92% who didn't necessarily want to become an Executive but simply wanted to make a little part time income then the other 8% who will in most cases become Executives anyway.
Today we are seeing enormous success around the world especially online with the teams that are promoting a retail based model focusing on our lower priced products that produce quick results like AP-24 Whitening Toothpaste and Non Surgical Facelift. In essence these teams have brought back the 30% or more retail profit that was originally built into the compensation plan by the founders. These teams are growing exponentially. And the other wholesale based teams are scrambling to catch up. Things are coming full circle. And it's exciting to see happen.
So now you have some understanding that virtually our entire 300+ product portfolio was created with a retail price model in mind. With the exception of AgeLOC products which there is no reasonable retail profit margin.
I'm directing all of my global teams that are focusing on building successful Nu Skin businesses to focus only on those products that support a 30% retail profit or more. It is the real key to success. Bringing in the masses of people who simply want to add a little extra income to their lives.
It is the magic 1/3 of the compensation plan that will change everything for you.
Email marketing is one of the best ways to appeal to your audience and get them to visit your
website. From general design and layout to specific words and images, all your email pieces must work together to achieve success. Here are five things that every email needs to stand out in a crowded inbox.
1. A Good Header
The header is the very first thing someone will see when they open your email. Make a great first impression by including your logo and elements of your brand identity.
A good header adds credibility and legitimacy to your message. It will set your email apart from all of the other clutter and create a powerful visual statement.
An email header should feature all the right elements to capture attention once the email has been opened.
2. A Direct (and Specific) Message
Your email should do one thing: present a direct and specific message to the user.
Every image and word in the email should support this message. The language should be clear and readers should not have to guess why they are getting an email from you.
Keep the message simple, using as few words as possible. Think about what you want users to do and use your message to help them get there.
3. A Call to Action
No matter how great the rest of your email is, it needs to prompt users to take action. Are they clicking a link back to your website, watching a video or filling out a form?
Users don't spend a lot of time with branded emails so you have to design a call to action that is easy to see on the screen and demands to be clicked. Consider using an oversized button that tells users precisely what to do.
Think of it this way: Your call to action should be “an offer users can't refuse."
4. A Great Image
You don't have to be a superstar designer to create an effective email. All you really need is one good image. Don't clutter the message with too many visuals. Select an captivating picture and go with it.
Here's are elements of a stellar visual:
5. A Killer Subject Line
None of the previous points matter if users don't open your email, right? Crafting the perfect subject line is often the final step before clicking send, and it is likely the most important.
Subject lines have to be rather short (aim for 50 characters of less) to be fully seen and should pique the interest of users. Be wary of phrases that sound like spam and make sure to edit carefully. (Nothing will prevent opens like a typo in the subject line.)
Think of the subject line as an introduction to the audience. Here are several types to try:
I am well aware of the frustration I cause with that answer. Nearly every question I am asked gets that simple response. The problem is there is not enough information – I would first have to assume that the person asking is aware and communicating all relevant information, and second – I would have to assume that they are interpreting my answer as I intend. All those assumptions are radically optimistic in the very best circumstance. Network marketing is about communication, about relationships… we are so used to being sold simple answers – System 7 – not because they work but because they are palatable – they are easy to swallow and easy to sell. But the truth is that no plan survives implementation. Better yet – no successful plan survives implementation. Any fool can set their mind and close their eyes to new information. ruts and pigheaddedness are not new, and while I can appreciate the poetry of leveraging individual will against the tyranny of circumstance – there comes a time where one must decide between being right and being righteous.
It is easy to market a plan; 7 simple steps to… whatever. Creating solutions to the problems that we best understand, following best case scenarios to a solution we are selling. Circumstances change. Actions have consequences. progress is messy, and rarely linear. Our response to that fact is to not to sell a plan or a package, but a skillset. Sure we have a plan, multiple in fact – but we are not so arrogant as to assume that we have thought of everything. Our plan is to adapt. To learn and respond. To achieve our goal.
Because that is the rub – as well as the first step. Being honest, not only with the end result but with the means – with the costs you are willing to pay. How do you define success? Do you want the outcome or the credit? When you realize that there are more conditions to what you consider “victory” then you will be better able to plan. To get used to the idea of accepting less or to increase your willingness to pay. Either way – to approach the goal honestly. We must always be considerate about action and consequence. About correlation and causation. To walk the line, to work diligently to separate the two right up to the moment that it doesn’t matter.
Time marches on, relentless; and you can’t be neutral on a moving train. Plan, weigh options, act. It is as simple as you allow it to be. Time – energy – emotion – everything costs something. Be ruthless, be flexible – our real strength lies in our adaptability. Incremental change. The ability to use the tools that suit our needs, to adjust, to learn, to pursue our goals. to respond.
Remember your goal – it is your counterweight. It will point the way, separate the the useful from the useless. Protect what is important, eliminate what is unnecessary. There is no good news, There is no bad news – there are facts, there are feelings. Control what you can, work around what you can not. waste nothing.
Credit: Station 515 post
Every year, I like to close the year by reflecting on my past year. I find it to deepen the learning I’ve made, plus it makes me more appreciative of the power of a year.
It was a great practice. To really reflect on the year, I had to remember everything about the year. Here’s how I did it:
Then I wrote up a journal entry on all of it, and reflected on what this year has been like for me. It helped me deepen my learning that seemed sporadic and unconnected until I reflected back on all of it.
This practice helped me to see what I’ve done over the last year, and it kind of amazes me. I would never have guessed that I’d have done all of that, I didn’t plan it, it just ended up being what I was moved to do.
I also was able to see how I’ve changed over the last year. In small steps, I’ve become a different person.
I highly recommend this year-end practice, as a way to close out the year and say goodbye to all that you’ve been through.
Monte Schumacher is a 31 year Direct Sales industry veteran. He leads one of the largest networks of independent sales reps in the world.