Picture the scene and put yourself in your customers shoes, isn’t it nice to feel special and even more if you’re classed as a VIP; who doesn’t!!
So, you get home and login to Facebook and notice you have just received a personal message with a link to join a closed VIP group (from the hostess of Helen’s party you attended last week, remember?) and what’s even more exciting is that no-one else is allowed access; it is strictly for a select few who that Consultant deems as her VIP customers, and you must have already placed an order with her to get access to the benefits of this group (past party hostesses & customers).
She doesn’t even invite everyone on her Facebook friends list to the group or fellow reps (now this must be a special group and worth joining!!).
TIP: Make sure you’re already creating a monthly newsletter for customers and Facebook fans, where can get your updated offers, product info and tips. But also, make sure that when you’ve been to hold a party, you have taken email addresses of all guests and added them to your email list, all customers you have should be getting updates and offers via monthly emails (checkout MAD MIMI I love it and it’s free – I’ve tried just about them all!) Then you can announce your VIP group, any previous customers should hit a link in that newsletter to then be added to your VIP group.
Some things you as the consultant can share in that group (the list can be endless)
• Company updates, give your VIP’s the news first
• Tutorials – not from your company, but anywhere to increase engagement like YouTube or other Facebook pages
• Monthly special offers
• Sneak Peek into new product launches
• Behind the scenes at events and company parties
• Facebook LIVE Q&A or live product demo’s – makeup tutorials, etc
• Private Facebook party (a monthly VIP event with big discounted products)
• Weekly deals
• Product of the week (at wholesale price)
• Incentives & Competition
• Free product sample giveaways
• Back office access to your working day
• Delivery photos
• Run a photo contest for VIP’s to take an image using their favourite product (ask permission to re-use on your page)
So if you haven’t already started one, get cracking!
Have you all noticed Facebook’s algorithm at the minute? How many notice that you don’t see many posts from Pages you follow and like? not many is there, unless it’s a sponsored post. How many of you see posts from groups? quite a few… Keep visible and create a VIP group!
At some point you should also consider launching a professional Facebook Fan Page, that would become your shop window and an insight into you and your personal life in the business. From Your Fan Page you would create and build new relationships but NOT post sale after sale after sale. From your Facebook Fan Page you would then move that new customer into your VIP Facebook Customer Group.
One of the biggest secrets to building a successful Nu Skin business is understanding that the Founders of Nu Skin created a compensation plan in which the first step was to maximize RETAIL profit of 30% or more. THEN add overrides on both personally sponsored and downline wholesale volume.
The compensation plan was NOT created to promote the wholesaling of products, skip over more than 30% profit margins and push people into an Executive position just so they can make money.
What some leaders fail to understand and according to Nu Skins financial statements is less than 8% of the entire global distributor base will become Executives. With the 30% retail profit set aside there is nothing to offer in the form of compensation to 92% of the distributor base that do not become an Executive.
Duplication models have been created with only Executives in mind. In my own market there are leaders still doing this with the upcoming launch of AgeLOC ME.
The AgeLOC product line was created with a very high "wholesale" price in mind because establishing a retail price became less important and was no longer promoted or included in some duplication models. Some leaders in essence removed almost a full 1/3 of the compensation plan. I've railed against it for almost 10 years knowing that it was far more important to focus on the other 92% who didn't necessarily want to become an Executive but simply wanted to make a little part time income then the other 8% who will in most cases become Executives anyway.
Today we are seeing enormous success around the world especially online with the teams that are promoting a retail based model focusing on our lower priced products that produce quick results like AP-24 Whitening Toothpaste and Non Surgical Facelift. In essence these teams have brought back the 30% or more retail profit that was originally built into the compensation plan by the founders. These teams are growing exponentially. And the other wholesale based teams are scrambling to catch up. Things are coming full circle. And it's exciting to see happen.
So now you have some understanding that virtually our entire 300+ product portfolio was created with a retail price model in mind. With the exception of AgeLOC products which there is no reasonable retail profit margin.
I'm directing all of my global teams that are focusing on building successful Nu Skin businesses to focus only on those products that support a 30% retail profit or more. It is the real key to success. Bringing in the masses of people who simply want to add a little extra income to their lives.
It is the magic 1/3 of the compensation plan that will change everything for you.
Email marketing is one of the best ways to appeal to your audience and get them to visit your
website. From general design and layout to specific words and images, all your email pieces must work together to achieve success. Here are five things that every email needs to stand out in a crowded inbox.
1. A Good Header
The header is the very first thing someone will see when they open your email. Make a great first impression by including your logo and elements of your brand identity.
A good header adds credibility and legitimacy to your message. It will set your email apart from all of the other clutter and create a powerful visual statement.
An email header should feature all the right elements to capture attention once the email has been opened.
2. A Direct (and Specific) Message
Your email should do one thing: present a direct and specific message to the user.
Every image and word in the email should support this message. The language should be clear and readers should not have to guess why they are getting an email from you.
Keep the message simple, using as few words as possible. Think about what you want users to do and use your message to help them get there.
3. A Call to Action
No matter how great the rest of your email is, it needs to prompt users to take action. Are they clicking a link back to your website, watching a video or filling out a form?
Users don't spend a lot of time with branded emails so you have to design a call to action that is easy to see on the screen and demands to be clicked. Consider using an oversized button that tells users precisely what to do.
Think of it this way: Your call to action should be “an offer users can't refuse."
4. A Great Image
You don't have to be a superstar designer to create an effective email. All you really need is one good image. Don't clutter the message with too many visuals. Select an captivating picture and go with it.
Here's are elements of a stellar visual:
5. A Killer Subject Line
None of the previous points matter if users don't open your email, right? Crafting the perfect subject line is often the final step before clicking send, and it is likely the most important.
Subject lines have to be rather short (aim for 50 characters of less) to be fully seen and should pique the interest of users. Be wary of phrases that sound like spam and make sure to edit carefully. (Nothing will prevent opens like a typo in the subject line.)
Think of the subject line as an introduction to the audience. Here are several types to try:
I am well aware of the frustration I cause with that answer. Nearly every question I am asked gets that simple response. The problem is there is not enough information – I would first have to assume that the person asking is aware and communicating all relevant information, and second – I would have to assume that they are interpreting my answer as I intend. All those assumptions are radically optimistic in the very best circumstance. Network marketing is about communication, about relationships… we are so used to being sold simple answers – System 7 – not because they work but because they are palatable – they are easy to swallow and easy to sell. But the truth is that no plan survives implementation. Better yet – no successful plan survives implementation. Any fool can set their mind and close their eyes to new information. ruts and pigheaddedness are not new, and while I can appreciate the poetry of leveraging individual will against the tyranny of circumstance – there comes a time where one must decide between being right and being righteous.
It is easy to market a plan; 7 simple steps to… whatever. Creating solutions to the problems that we best understand, following best case scenarios to a solution we are selling. Circumstances change. Actions have consequences. progress is messy, and rarely linear. Our response to that fact is to not to sell a plan or a package, but a skillset. Sure we have a plan, multiple in fact – but we are not so arrogant as to assume that we have thought of everything. Our plan is to adapt. To learn and respond. To achieve our goal.
Because that is the rub – as well as the first step. Being honest, not only with the end result but with the means – with the costs you are willing to pay. How do you define success? Do you want the outcome or the credit? When you realize that there are more conditions to what you consider “victory” then you will be better able to plan. To get used to the idea of accepting less or to increase your willingness to pay. Either way – to approach the goal honestly. We must always be considerate about action and consequence. About correlation and causation. To walk the line, to work diligently to separate the two right up to the moment that it doesn’t matter.
Time marches on, relentless; and you can’t be neutral on a moving train. Plan, weigh options, act. It is as simple as you allow it to be. Time – energy – emotion – everything costs something. Be ruthless, be flexible – our real strength lies in our adaptability. Incremental change. The ability to use the tools that suit our needs, to adjust, to learn, to pursue our goals. to respond.
Remember your goal – it is your counterweight. It will point the way, separate the the useful from the useless. Protect what is important, eliminate what is unnecessary. There is no good news, There is no bad news – there are facts, there are feelings. Control what you can, work around what you can not. waste nothing.
Credit: Station 515 post
Every year, I like to close the year by reflecting on my past year. I find it to deepen the learning I’ve made, plus it makes me more appreciative of the power of a year.
It was a great practice. To really reflect on the year, I had to remember everything about the year. Here’s how I did it:
Then I wrote up a journal entry on all of it, and reflected on what this year has been like for me. It helped me deepen my learning that seemed sporadic and unconnected until I reflected back on all of it.
This practice helped me to see what I’ve done over the last year, and it kind of amazes me. I would never have guessed that I’d have done all of that, I didn’t plan it, it just ended up being what I was moved to do.
I also was able to see how I’ve changed over the last year. In small steps, I’ve become a different person.
I highly recommend this year-end practice, as a way to close out the year and say goodbye to all that you’ve been through.
One has to look back a bit in our own history to determine what the "perfect" network marketing product is to build a large downline.
The introduction of Nutriol had some of the characteristics of a perfect product. It certainly was enough to propel Nu Skin from $1 million in sales to $500 million in record time. Those that built their business during that time learned some very valuable lessons - myself included.
First, it had to be exclusive. If not the recruiting story would simply break down.
Second, it had to be ultra consumable. Customers would need to re-order it each and every month no matter what.
Third, perfect timing.
In retrospect it was clear there were other factors at work as well.
The price point needs to be low enough for most everyone to purchase. For us that is under $50. When a product is too expensive, especially in a challenging economic period, the pool of prospects and customers becomes very limited. For those that do purchase more expensive products there tends to be a lot of "stretching". Meaning that people will try to make it last longer than the recommended monthly use. This causes a breakdown of a major component of a successful product. It needs to be re-ordered each and every month on ADR to support consistent volumes.
The product should not require any training. This was an all important factor for Nu Skin's first historic momentum period with Nutriol. We did not need "home demo parties". We simply put the product in their hands and the rest was self explanatory. And it was on to the next person. You see time is of the essence when one is occupied with building a large downline.
The market for the product needs to be broad....demographically. There should be interest from all age groups.
What are some good examples of "perfect" Nu Skin products?
1. AP 24 Whitening Toothpaste
2. Glacial Marine Mud
3. Contour Lip Gloss
4. Nu Skin Shampoo
5. Non Surgical Facelift
6. Nu Colour
Don't try to be like anyone else in Nu Skin...you are not. What's your skillset...leverage off of that to build a unique Nu Skin business. There is nothing cookie cutter about this. Don't listen to anyone who tells you to be just like them.
I watched someone on stage tell the audience that "all you need to do" is find 4 people and you are on your way to huge incomes. That's BS. Show me one person that is making big income by only sponsoring 4 "good" people. UGH...really? The average Blue Diamond or Team Elite sponsors between 35-50 people in their career. Those are Nu Skin numbers by the way. Don't get caught up in the dumbing down of what it really takes to make big income. Its going to be one of the hardest things you have ever done. Be realistic and be prepared to do the work that most others won't. If it was easy everyone would be a Blue Diamond wouldn't they? Next time you hear someone say you only need 4 people just say....show me.
Want to attract more 30 and under female distributors into your Nu Skin business? Start talking about products we have that provide "beauty" not "anti aging".
What products support a "beauty" message? ie. Contouring Lip Gloss, AP24 Whitening Toothpaste, Advanced Liquid Finish, etc.
A common mistake is to mistake dreaming for goal setting.
"Our life is composed greatly from dreams, from the unconscious, and they must be brought into connection with action. They must be woven together." - Anais Nin
Are You Setting Goals or Daydreaming?
We all have dreams. We all carry movies in our minds about how life could be for us in a better world. Sally dreams of a big house with a built-in pool. Harry dreams of an eight-car garage filled with vintage Porsches. Jill fantasizes about painting pictures at the seashore. Jack wants that corner office with the view.
Chances are, Sally and Harry and Jill and Jack will never get what they dream about. They will go on playing those mental movies for themselves or talking about them to friends and family members.
Failing to live your dreams is not necessarily a bad thing. Lots of people are perfectly happy dreaming of one life but living another. The problem arises when the gap between fantasy and reality results in unhappiness or even depression. When this happens, it's time to master plan a new life. And the first step is to establish goals.
Goals are different from dreams in four ways. They are specific, actionable, time-oriented, and realistic.
Specific : Being rich is a dream. Developing a $4 million net worth is a goal.
Actionable : Winning the lottery is a dream. Winning a foot race is a goal.
Time-Oriented : Developing a $4 million net worth is a goal. But developing a $4 million net worth in five years is a better goal.
Realistic : Developing a $4 million net worth in five years is probably reasonable. Developing a $4 million net worth in four months is not.
Goals are also different than objectives - more long-term and broader in scope.
Your master plan will be broken down into seven-year and one-year goals, monthly and weekly objectives, and, finally, daily tasks that will make it possible to achieve your medium-term objectives and long-term goals. For example:
Seven-Year Goal : Develop a $4 million net worth in five years.
First-Year Goal : Eliminate $36,000 worth of debt.
Monthly Objective : Land a part-time job netting $36,000 annually by year-end.
First Week's Objective : Get my first job interview.
First Day's Task : Write personal letters to CEOs of my top 10 "dream job" companies.
Okay, that's the plan. Starting today, you are going to be performing tasks every day that support weekly objectives that, in turn, support monthly objectives that, in turn, support yearly goals that, in turn, support seven-year goals. All of this will be done formally. All of it will be done in writing.
At this point, you may be wondering: "Does it really matter whether my goals are specific? Does it make any difference if I write them down?"
Glad you asked.
Several years ago, I found a very interesting bit of information in a book by Tom Bay - Look Within or Do Without - that was completely mediocre except for this one little gem. According to Mr. Bay, Harvard Business School did a study on the financial status of its students 10 years after graduation and found that:
As many as 27 percent of them needed financial assistance.
A whopping 60 percent of them were living paycheck to paycheck.
A mere 10 percent of them were living comfortably.
And only 3 percent of them were financially independent.
The study also looked at goal setting and found these interesting correlations:
The 27 percent that needed financial assistance had absolutely no goal-setting processes in their lives.
The 60 percent that were living paycheck to paycheck had basic survival goals (such as managing to live paycheck to paycheck).
The 10 percent that were living comfortably had general goals. They thought they knew where they were going to be in the next five years.
The 3 percent that were financially independent had written out their goals and the steps required to reach those goals.
And that's just one study. Here's one that shows the power of setting specific goals:
Researchers from Virginia Polytechnic Institute and State University asked 56 female undergraduates to do as many sit-ups as they could in 90 seconds. One group, told to "do their best," averaged 43 sit-ups on each day of the four-day study. The other groups, which had been given the specific goal to do consecutively more sit-ups at each session, performed significantly better, averaging 56 sit-ups on the last day of the experiment.
At Nu Club needless to say, we set long-term business goals and medium-term objectives. And it will help us grow to the next stage of our development. Using a master plan to grow our business is gratifying - but what's better is seeing our Nu Club members use personal master plans to improve their lives.
You can spend your whole life dreaming. And dreams are wonderful things. By all means, dream away. But if you want to turn those dreams into reality, you need to transform them into goals.
What's your wildest, longest-held dream? How can you make it specific? How can you make it actionable? How can you put a time limit on it? How can you make it realistic? Use these four questions to create goals you can aim for... then take action. And you'll be living your dream in a few short years.
Monte Schumacher is a 30 year Direct Sales industry veteran. He leads one of the largest networks of independent sales reps in the world.